SM Entertainment has been hit with backlash from all its groups’ fandoms after their recent announcement.
On March 21, SM teased a new “light tok” which seemed to be a new version of the lightstick that would seemingly make using them at concerts easier, especially if you were filming. There wasn’t many details but it sparked huge reactions.
SM ARTIST OFFICIAL LIGHT TOK
COMING SOON✨ pic.twitter.com/eqUqJNYadX— SMTOWN (@SMTOWNGLOBAL) March 21, 2025
Yet, when the post was shared, international fans didn’t seem impressed with SM Entertainment’s newest announcement. In particular, fans from all fandoms shared their anger that the company was spending time on this, but neglecting their current idols, including their own lightsticks and other issues.
I NEVER ASK FOR THIS. ALL I ASKED FOR IS YOU GUYS TO PROTECT YOUR IDOLS PROPERLY https://t.co/XOcheRLXg0
— lailu (.◜‿◝) (@poopsytae) March 21, 2025
girl no one wants this give us seubong v2… pic.twitter.com/CWrEvdm0F3
— 윈터얼트 (@wntrult) March 21, 2025
What fans really want is a WayV world tour and a better treatment for your artists that are having a comeback, such as Ten. Also, please care more about what the concert organisers of each stop or your SMTOWN world tour are doing, because the management of Mexico City concert is…
— WayV México (Fanbase) (@wayvmxbase) March 21, 2025
what we actually want is:
• for the company to give us an actual wayv world tour (that includes stops outside asia)
• properly executed promotions for group and solo activities that don't overlap with other artists
• restock the original leekbong 🙏#KEEPTHELEEKBONG pic.twitter.com/MEq7vB52PX— ♡ (@angelxiaodery) March 21, 2025
upgrade your artists’ lightsticks
— s ★ (@synktrl) March 21, 2025
have you considered sending shinee on a world tour instead https://t.co/7SujdNn2XV
— 🇺🇦💎 Yulya (@NJDSwarmItUp) March 21, 2025
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